spaces that support you
When your life has evolved faster than your home, it shows up as clutter, overwhelm, and constant mental load.
I help high-achieving women in NYC create personalized organizing systems that evolve with them, so their homes feel supportive instead of stressful.
I’m a born-and-bred New Yorker, organizing expert, and NYC mom, and I help high-achieving women transform their homes from a constant source of stress into a safe place where they can finally reset.
But getting here required shedding an entire identity.
If you’re a woman whose life has evolved faster than your home, this will sound familiar.
For most of my life, my dream was Broadway. I trained at Boston Conservatory and spent ten years performing across the country, including in Wicked where I met my husband. But as I approached 30, the lifestyle that felt exciting in my 20s no longer fit the life I wanted to build.
I knew the kind of mom I wanted to be, and starting a family meant pivoting. The question was: pivot to what?
I’d been quietly thinking about organizing for years. It was always the thing that grounded me and gave me clarity when everything else felt chaotic. I remember grabbing a copy of What I Know For Sure from Barnes & Noble, and something clicked. On my 30th birthday, I told my husband: I’m doing this. Two months later, I took my first client. A year after that, my daughter was born.
Five years into my business, when the pandemic put us all in survival mode, I had to practice what I preach and transform my own home. That experience taught me even more about how deeply our spaces need to evolve with us at every stage of life.
I know what it feels like to be stuck in something that no longer serves you, whether it’s a career, an identity, or a home that’s showing the strain of a life that’s evolved beyond it. The difference is, I spent years figuring out my next move. You don’t have to.
That’s what I help my clients do: create homes that support them at the stage of life they’re actually in.
You’re a high-achieving woman with high standards who’s used to handling things yourself. But your home is showing the strain: systems are hanging on by a thread, clutter is creeping in, and you’re exhausted trying to manage it all.
You’ve tried nearly everything, but nothing seems to stick. You’re so good at pushing through that you might not even realize you’re in survival mode, until someone points it out or you finally have a moment to breathe.
A “perfect” home isn’t about having it all together. It’s about creating systems that work for your real life so your space supports you instead of demanding more from you.
That’s what I do. I create personalized, sustainable systems that reduce your mental load and give you peace instead of adding to the chaos.
I’ve been organizing professionally for over a decade and have helped hundreds of NYC families create homes that work. My work has been featured in HGTV, The New York Post, Good Housekeeping, Apartment Therapy, Homes & Gardens and more. I’m also a Brand Ambassador for The Container Store and a regular contributor to New York Family.
But what really drives me? Helping you reclaim your time, your space, and your peace of mind.
Ready to create a home that works as brilliantly as you do?
“Laura took the time to really listen to what our family needed—our routines, preferences, the quirks of the space—and then built systems that weren’t just functional, but actually maintainable. She didn't impose a one-size-fits-all solution; instead, every choice she made was tailored to how we use it, with ease of access and workflow top of mind. The result is a space that works for us, day in and day out—and looks great too!”
Regina S // Senior Engineer & Mom
“As a celebrity assistant in NYC, hiring top notch talent for my discerning clients is never easy. Laura was recommended to me by a fellow assistant, and my client and I could not have been happier with her work. Her process is on point. She probes with great questions, to help purge, organize, and find strategic homes for belongings. Her process is gentle, yet decisive. We originally hired her to organize one room, but will now be using her for the entire apt. Highly recommend!”
Lindsay Colbus // Celebrity Assistant & Mom
“Laura is absolutely lovely to work with. I can't thank her enough for helping us be organized. Now there is a place for everything in my house, and it has stayed that way since a few months, so her solutions really work. It has really made my life easier as a busy mom to have a place for everything. My husband was not so keen on hiring someone to organize for us, and now he loves everything, and truly sees the value Laura has brought. Highly recommend her!
Samridhi Ganeriwalla // CEO & Mom
“I cannot recommend Laura and her team enough. They did an incredible job organizing all the closets in my apartment. They are so incredibly thorough and thoughtful with everything they do. While it can be nerve-racking to have someone sort through your personal things, I never once felt judged. They made the entire process so easy and I am thrilled to now have my dream closets. If you are in need of organization help, you should 100% work with Urban OragNYze.”
Abbie Sheridan // PR Vet & Mom
“Laura and her team were incredible. They transformed my bedroom closet and dresser from a pit of chaotic disorganization to a beautifully organized masterpiece. I actually enjoy getting dressed now! I can’t recommend them enough to anyone who wants to reduce their mental load and improve their quality of life, one thoughtfully folded shirt at a time.”
Kerrie Lopez // VP & Mom
“Laura and the team are top notches- I went in with an idea on a smaller area, but I was upfront- I couldn't help and didn't really have the time to deal with anything. Laura's team took over and did an amazing job- so much so that i kept giving new rooms, closets and projects to do. Easy to work with, quick to get it done and a pleasure to work with- I would recommend many times over!”
Julie Gessin // COO & Mom
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