spaces that support you
When your life has evolved faster than your home, it shows up as friction - not failure.
I help high-achieving women in NYC create personalized organizing systems that evolve with them, so their homes feel supportive, intentional, and beautifully aligned with how they live.
I’m a born-and-bred New Yorker, organizing expert, and NYC mom. My work is rooted in precision, thoughtfulness, and care, shaped by a decade-long career in professional theatre.
I earned my degree at Boston Conservatory and performed across the country, including in Wicked, where I met my husband (a true two-for-one deal). In that world, standards weren’t optional - they were everything.
As I approached 30, I realized I was living a life I once dreamed of, but not the one I wanted to build long term. The schedule was relentless and the transitions constant. Organizing had always been the quiet force that grounded me through every move, every contract, and every season of change. It gave me clarity and control when everything else felt uncertain.
Over time, I realized I wasn’t just “naturally organized.” I was building systems that helped me function at a high level without feeling overwhelmed. When I began doing that for others, the impact was immediate, and I knew it was the foundation for something bigger.
A year into my business, my daughter was born, and everything shifted. Now I wasn’t just building systems for clients - I was living the reality of needing them. It made me even more committed to helping professionally working mothers create homes that give them peace and breathing room instead of adding to their mental load.
For the past eleven years, I’ve transformed hundreds of NYC homes - not through rigid rules or cookie-cutter solutions, but through personalized systems where function and beauty work seamlessly together.
I’m living the same city-mom reality as you, so I get it. That means I’ll never assume that shiny rock on your counter can be tossed because I know there’s a high chance it’s your kid’s favorite treasure.
My work has been featured in HGTV, The New York Post, Good Housekeeping, Apartment Therapy, and Homes & Gardens. I’m a Brand Ambassador for The Container Store and a contributor to New York Family.
When your home works for you, everything else gets easier.
“Laura took the time to really listen to what our family needed—our routines, preferences, the quirks of the space—and then built systems that weren’t just functional, but actually maintainable. She didn't impose a one-size-fits-all solution; instead, every choice she made was tailored to how we use it, with ease of access and workflow top of mind. The result is a space that works for us, day in and day out—and looks great too!”
Regina S // Senior Engineer & Mom
“As a celebrity assistant in NYC, hiring top notch talent for my discerning clients is never easy. Laura was recommended to me by a fellow assistant, and my client and I could not have been happier with her work. Her process is on point. She probes with great questions, to help purge, organize, and find strategic homes for belongings. Her process is gentle, yet decisive. We originally hired her to organize one room, but will now be using her for the entire apt. Highly recommend!”
Lindsay Colbus // Celebrity Assistant & Mom
“Laura is absolutely lovely to work with. I can't thank her enough for helping us be organized. Now there is a place for everything in my house, and it has stayed that way since a few months, so her solutions really work. It has really made my life easier as a busy mom to have a place for everything. My husband was not so keen on hiring someone to organize for us, and now he loves everything, and truly sees the value Laura has brought. Highly recommend her!
Samridhi Ganeriwalla // CEO & Mom
“I cannot recommend Laura and her team enough. They did an incredible job organizing all the closets in my apartment. They are so incredibly thorough and thoughtful with everything they do. While it can be nerve-racking to have someone sort through your personal things, I never once felt judged. They made the entire process so easy and I am thrilled to now have my dream closets. If you are in need of organization help, you should 100% work with Urban OragNYze.”
Abbie Sheridan // PR Vet & Mom
“Laura and her team were incredible. They transformed my bedroom closet and dresser from a pit of chaotic disorganization to a beautifully organized masterpiece. I actually enjoy getting dressed now! I can’t recommend them enough to anyone who wants to reduce their mental load and improve their quality of life, one thoughtfully folded shirt at a time.”
Kerrie Lopez // VP & Mom
“Laura and the team are top notches- I went in with an idea on a smaller area, but I was upfront- I couldn't help and didn't really have the time to deal with anything. Laura's team took over and did an amazing job- so much so that i kept giving new rooms, closets and projects to do. Easy to work with, quick to get it done and a pleasure to work with- I would recommend many times over!”
Julie Gessin // COO & Mom
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A closer look at the spaces, routines, and organizing solutions behind Urban OrgaNYze.
