Hi, I’m Laura!

I’m a professional organizer, semi-professional snack deliverer to my darling daughter, and a born and bred New Yorker here to help mamas on a mission simplify their homes and transform their lives.

Because your home is more than just a place to store your stuff. Your home is your sanctuary; your calm in the chaotic New York City storm that surrounds you.

… Or at least, it can be.


How it all started

My organizational odyssey


Before becoming a professional organizer in New York City, growing up I thought it was my destiny to become a Broadway actress.

And it was, kind of.

After college, I scored an amazing gig as a munchkin in the Broadway musical WICKED. I lived in Chicago and Los Angeles before landing in a 75 square foot room in San Francisco. Complete with a murphy bed, the space was the ultimate crash course in learning to live minimally.

Luckily, I’d always been organized (a gene my mother jokes I definitely did not inherit from her!) and found systemizing chaos into calm to be incredibly cathartic. 

After my showmance with a backstage gem I now happily call my hubby led us back home to New York, I worked as a nanny between acting jobs.

Interestingly enough, I found all of the families I worked with had one thing in common: They were all overwhelmed by stuff.

The temptation to help was magnetic, and instinctively I found myself organizing their homes and, room by room, empowering them to reclaim their time and sanity.


Why professional organizing?

Don’t get me wrong: I love color-coded shirts and beautifully folded sweaters as much as the next girl.

I’m a mom, so I totally get that stepping on a stray piece of LEGO is right up there with childbirth in pain points.

I also get that when you walk through your front door, the last thing you want to do is spend hours hunting down your little one’s favorite sippy cup, your favorite cashmere sweater and the heirloom china you’ll need for your dinner party tomorrow.

But my work is about more than that.


Your time is precious

No one enjoys wasting it, especially us New Yorkers; we need efficiency!

You need a home that supports you through your big, busy, beautiful days. Which can feel impossible when your home has quietly morphed from manageable mess to uncontrollable chaos.

So how about, together, we create a home that supports you in never having to worry about how to store something (or where to find it) ever again?

Because you deserve to spend your time doing the things you love with the people that mean the most to you.


Real empowered mamas; really lovely words


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A day in the life of a professional organizer